Instagram Basics for Insurance Agents

 
Sarah loves Instagram, but does that mean it’s a viable marketing tool for insurance agents? Listen as she evaluates the ‘gram for agent use and learn how you can do the same.
 
Contact the Agent Survival Guide Podcast! Email us ASGPodcast@Ritterim.com or call 1-717-562-7211 and leave a voicemail.
 
Resources:
5 Social Media Trends for Insurance Agents in 2024: https://pod.fo/e/28ab30
Agent's Guide to Social Media Communication Resources: https://pod.fo/e/28ab16
Facebook Basics for Insurance Agents: https://pod.fo/e/28ab15
How to Create a Google Business Profile: https://pod.fo/e/28ab05
LinkedIn Basics for Insurance Agents: https://pod.fo/e/28ab08
Ritter Insurance Marketing on Instagram: https://www.instagram.com/ritter.insurance.marketing/
Sarah’s Instagram Profile: https://www.instagram.com/thesarahjrueppel/
Social Media Marketing for Insurance Agents: https://ritterim.com/social-media-ebook/
TikTok Basics for Insurance Agents: https://pod.fo/e/28ab1c
X (Twitter) Basics for Insurance Agents: https://pod.fo/e/28ab0f
 
References:
“About Professional Accounts on Instagram.” Help.Instagram.Com, Instagram, help.instagram.com/138925576505882/. Accessed 5 Nov. 2024.
“Convert an Instagram Personal Profile to a Business Profile .” Help.Hootsuite.Com, Hootsuite, 27 Oct. 2024, help.hootsuite.com/hc/en-us/articles/1260804251950-Convert-an-Instagram-Personal-profile-to-a-Business-profile.
“How to Set up a Business Account on Instagram.” Help.Instagram.Com, Instagram, help.instagram.com/502981923235522/. Accessed 5 Nov. 2024.
“How to Set up a Creator Account on Instagram.” Help.Instagram.Com, Instagram, help.instagram.com/2358103564437429/. Accessed 5 Nov. 2024.
Watson, Amelia. “Instagram Business vs Creator Accounts: Pros & Cons Compared.” Socialthink.Io, Social Think, 18 Aug. 2024, socialthink.io/blog/instagram-business-vs-creator-accounts/.
 
Follow Us on Social!
Ritter on Facebook, https://www.facebook.com/RitterIM Instagram, https://www.instagram.com/ritter.insurance.marketing/ LinkedIn, https://www.linkedin.com/company/ritter-insurance-marketing TikTok, https://www.tiktok.com/@ritterim X, https://twitter.com/RitterIM and Youtube, https://www.youtube.com/user/RitterInsurance     
Sarah on LinkedIn, https://www.linkedin.com/in/sjrueppel/ Instagram, https://www.instagram.com/thesarahjrueppel/ and Threads, https://www.threads.net/@thesarahjrueppel 
Tina on LinkedIn, https://www.linkedin.com/in/tina-lamoreux-6384b7199/
 
Not affiliated with or endorsed by Medicare or any government agency.

LinkedIn Basics for Insurance Agents

 
Find out why Sarah calls LinkedIn a must-have for insurance agents. Learn more about the power of the networking platform, including tips and strategies agents of all levels can use.
 
Download our FREE eBook – Social Media Marketing for Insurance Agents
 
Resources:
Agent's Guide to Social Media Communication Resources: https://link.chtbl.com/ASG606
Contact the Agent Survival Guide Podcast! Email us ASGPodcast@Ritterim.com or call 1-717-562-7211 and leave a voicemail.
Facebook Basics for Insurance Agents: https://link.chtbl.com/ASG607
TikTok Basics for Insurance Agents: https://link.chtbl.com/ASG603
 
References:
“About Linkedin.” LinkedIn, LinkedIn, about.linkedin.com/. Accessed 2 Aug. 2024.
“Linkedin Users in United States of America - July 2024.” NapoleonCat, NapoleonCat, napoleoncat.com/stats/linkedin-users-in-united_states_of_america/2024/07/. Accessed 2 Aug. 2024.
“Social Media Fact Sheet.” Pew Research Center, Pew Research Center, 31 Jan. 2024, www.pewresearch.org/internet/fact-sheet/social-media/.
Walsh, Shelley. “The Top 10 Social Media Sites & Platforms.” Search Engine Journal, Search Engine Journal, 4 July 2024, www.searchenginejournal.com/social-media/social-media-platforms/.
 
Follow Us on Social:
Ritter on Facebook, https://www.facebook.com/RitterIM Instagram, https://www.instagram.com/ritter.insurance.marketing/ LinkedIn, https://www.linkedin.com/company/ritter-insurance-marketing TikTok, https://www.tiktok.com/@ritterim X, https://twitter.com/RitterIM and Youtube, https://www.youtube.com/user/RitterInsurance     
Sarah on LinkedIn, https://www.linkedin.com/in/sjrueppel/ Instagram, https://www.instagram.com/thesarahjrueppel/ and Threads, https://www.threads.net/@thesarahjrueppel 
Tina on LinkedIn, https://www.linkedin.com/in/tina-lamoreux-6384b7199/

X (fka Twitter) Basics for Insurance Agents

 
Discover basic 5 steps insurance agents can use when creating an X (Twitter) business profile. Learn how to find your audience, setting up your profile, content examples, and a lot more!
 
Contact the Agent Survival Guide Podcast! Email us ASGPodcast@Ritterim.com or call 1-717-562-7211 and leave a voicemail.
 
Resources:
Agent Apps | Professional Networking & Events: https://link.chtbl.com/ASGA20230823
Agent’s Guide to Email Communication Resources: https://link.chtbl.com/ASG598
Affinity Partnerships for Insurance Agents: https://ritterim.com/blog/affinity-partnerships-for-insurance-agents/  
Apps for Social Medicare Marketing: https://link.chtbl.com/ASGA52
FREE eBook - The Definitive Guide to Getting Leads and Prospecting for Medicare Sales: https://ritterim.com/lead-generation-guide/
FREE eBook – Social Media Marketing for Insurance Agents: https://ritterim.com/social-media-ebook/
TikTok Basics for Insurance Agents: https://link.chtbl.com/ASG603
 
References:
Dixon, Stacy Jo. “Biggest Social Media Platforms by Users 2024.” Statista, Statista ,10 July 2024, www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
Dixon, Stacy Jo. “Global X/Twitter User Age Distribution 2024.” Statista, Statista, 26 June 2024, www.statista.com/statistics/283119/age-distribution-of-global-twitter-users/ 
“Help Center.” Help Center, X, help.x.com/en. Accessed 30 July 2024.
“Twitter.Com Traffic Analytics, Ranking & Audience [June 2024].” Similarweb, Similarweb, 1 June 2024, www.similarweb.com/website/twitter.com/
“Social Media Fact Sheet.” Pew Research Center, Pew Research Center, 31 Jan. 2024, www.pewresearch.org/internet/fact-sheet/social-media/#which-social-media-platforms-are-most-common  
“The Sprout Social Index Edition XIX: Breakthrough.” Sprout Social, Sprout Social, 8 Mar. 2024, www.sproutsocial.com/insights/index/  
Dixon, Stacy Jo. “Top Types of Posts on X/Twitter Worldwide 2022.” Statista, Statista, 25 Sept. 2023, www.statista.com/statistics/1310989/most-liked-type-of-content-on-twitter/
Zote, Jacqueline. “What Is Twitter Spaces? – Bring Your Twitter Conversations to Life with Audio.” Sprout Social, Sprout Social, 6 Sept. 2023, www.sproutsocial.com/insights/twitter-spaces/
 
Follow Us on Social!
Ritter on Facebook, Instagram, LinkedIn, TikTok, X, and YouTube
Sarah on LinkedIn, Instagram, and Threads
Tina on LinkedIn

Facebook Basics for Insurance Agents

 
Does Facebook fit into your social media strategy? In this episode, we highlight best practices for insurance agents developing their online presence.
 
Download our FREE eBook – Social Media Marketing for Insurance Agents
 
Resources:
5 Social Media Trends for Insurance Agents in 2024: https://link.chtbl.com/ASGF20240524
Advertising Medicare Through Facebook: https://ritterim.com/blog/advertising-medicare-through-facebook/
Agent Survival Guide Podcast Facebook Business Page: https://www.facebook.com/p/Agent-Survival-Guide-Podcast-100095559792814
TikTok Basics for Insurance Agents: https://link.chtbl.com/ASG603
 
References:
“Social Media Fact Sheet.” Pew Research Center, Pew Research Center, 31 Jan. 2024, www.pewresearch.org/internet/fact-sheet/social-media/  
“Top Websites Ranking - Most Visited Websites in June 2024.” Similarweb, Similarweb, 1 July 2024, www.similarweb.com/top-websites/
“Most Visited Websites in Worldwide 2024: Open .Trends.” Semrush, Semrush, 1 June 2024, www.semrush.com/trending-websites/global/all
Gottfried, Jeffrey. “Americans’ Social Media Use.” Pew Research Center, Pew Research Center, 31 Jan. 2024, www.pewresearch.org/internet/2024/01/31/americans-social-media-use/
Haan, Katherine. “Is Social Media the New Google? Gen Z Turn to Google 25% Less than Gen X When Searching.” Edited by Kiran Aditham, Forbes, Forbes Magazine, 14 June 2024, www.forbes.com/advisor/business/software/social-media-new-google/  
 
Follow Us on Social!
Ritter on Facebook, Instagram, LinkedIn, TikTok, X, and YouTube
Sarah on LinkedIn, Instagram, and Threads
Tina on LinkedIn

Agent’s Guide to Social Media Communication Resources

 
 
Building a social media presence takes the right tools and resources. Don't miss our list of recommendations - from official Ritter partners and third-party vendors we've vetted, to the resources we use ourselves!
 
Read the text version
 
Social Media Communication Resources:
$99 Social: https://www.99dollarsocial.com/
AgentMethods: https://www.agentmethods.com/brokers-and-agents
ConciergeBee: https://conciergebee.com/social-media-specialist
Constant Contact: https://www.constantcontact.com/features/social-media-tools
Facebook Post Scheduler: https://www.facebook.com/help/389849807718635
Firebelly: https://www.firebellymarketing.com/services/social-media-management
HubSpot Social Media Strategy Guide: https://blog.hubspot.com/marketing/social-media-strategy-for-your-business
Hubstaff Talent: https://hubstafftalent.net/
Ignite Visibility: https://ignitevisibility.com/
Instagram Post Scheduler: https://help.instagram.com/439971288310029
LinkedIn: https://www.linkedin.com/feed/
LinkedIn Post Scheduler: https://www.linkedin.com/help/linkedin/answer/a1419179
LYFE Marketing: https://www.lyfemarketing.com/services/social-media-marketing-services/
Mailchimpe: https://mailchimp.com/solutions/social-media-marketing-tools/
Meta Business Help Center: https://www.facebook.com/business/help/942827662903020?id=916550222172854
ReminderMedia: https://remindermedia.com/email-social-media-marketing/
SEO Discovery: https://www.seodiscovery.com/social-media-agency-india.php
SocialBee: https://socialbee.com/
TikTok Video Scheduler: https://www.tiktok.com/business/en-US/blog/introducing-video-scheduler-now-you-can-plan-tiktoks-in-advance
Upwork: https://www.upwork.com/
X for Business Post Scheduler: https://business.x.com/en/help/campaign-editing-and-optimization/scheduled-tweets.html
 
Additional Resources:
5 Social Media Trends for Insurance Agents in 2024: https://link.chtbl.com/ASGF20240524
Social Media Marketing Apps: https://link.chtbl.com/ASGA52
Social Media Marketing for Insurance Agents eBook: https://ritterim.com/social-media-ebook/
TikTok Basics for Insurance Agents: https://link.chtbl.com/ASG603
Using a SWOT Analysis to Review Your Insurance Business: https://link.chtbl.com/ASG559
 
Follow Us on Social!
Ritter on Facebook, https://www.facebook.com/RitterIM Instagram, https://www.instagram.com/ritter.insurance.marketing/ LinkedIn, https://www.linkedin.com/company/ritter-insurance-marketing TikTok, https://www.tiktok.com/@ritterim Twitter, https://twitter.com/RitterIM and Youtube, https://www.youtube.com/user/RitterInsurance
Sarah on LinkedIn, https://www.linkedin.com/in/sjrueppel/ Instagram, https://www.instagram.com/thesarahjrueppel/ and Threads, https://www.threads.net/@thesarahjrueppel 
Tina on LinkedIn, https://www.linkedin.com/in/tina-lamoreux-6384b7199/ 

TikTok Basics for Insurance Agents

 
You asked, and we answered! Join Tina and Sarah as they share expert advice, statistics, and strategies for creating a successful business TikTok.
 
Contact the Agent Survival Guide Podcast! Email us ASGPodcast@Ritterim.com or call 1-717-562-7211 and leave a voicemail.
 
Resources:
Affinity Partnerships for Insurance Agents: https://ritterim.com/blog/affinity-partnerships-for-insurance-agents/
Agent’s Guide to Video Communication Resources: https://link.chtbl.com/ASG596
Apps for Social Media Marketing: https://link.chtbl.com/ASGA52
Best Free Writing & Grammar Apps: https://link.chtbl.com/ASGA58
Best Practices for Video Calls: https://link.chtbl.com/ASG597
How to Recruit Agents to Your Downline in 2024: https://link.chtbl.com/ASG588
Interview: Tips for Hiring & Building an Insurance Agency: https://ritterim.com/blog/interview-tips-for-hiring-and-building-an-insurance-agency/
 
FREE eBooks & Guides:
A Quick Guide to Cross-Selling Ancillary Insurance with Medicare Products: https://ritterim.com/selling-ancillary-with-medicare/
Social Media Marketing for Insurance Agents: https://ritterim.com/social-media-ebook/
The Complete Guide on How to Sell Final Expense Insurance: https://ritterim.com/final-expense-ebook/
The Complete Guide to Selling Affordable Care Act Insurance Plans: https://ritterim.com/aca-ebook/
The Insurance Agent’s Guide to Establishing Successful Affinity Partnerships: https://ritterim.com/blog/interview-tips-for-hiring-and-building-an-insurance-agency/
 
References:
4 TikTok Analytic Tools That Do the Math for You: https://blog.hootsuite.com/tiktok-analytics/
7 Top Tips for Making TikTok Videos: https://www.tiktok.com/business/library/Top_Tips_One_Pager_SMB.pdf
About TikTok Business Account: https://ads.tiktok.com/help/article/tiktok-business-account
Americans’ Social Media Use: https://www.pewresearch.org/internet/2024/01/31/americans-social-media-use/
Digital Global Overview Report 2024 Meltwater: https://www.slideshare.net/slideshow/2024digital-global-overview-report-2024-meltwaterpdf/267675960
How to win at TikTok ads in 2024: https://sproutsocial.com/insights/tiktok-ads/
Introducing Video Schedular: Now You can plan TikToks in advance! https://www.tiktok.com/business/en-US/blog/introducing-video-scheduler-now-you-can-plan-tiktoks-in-advance
Social Media Fact Sheet: https://www.pewresearch.org/internet/fact-sheet/social-media/
The 2024 Guide to TikTok Marketing: Tips, Examples, & Tools: https://blog.hootsuite.com/tiktok-marketing/
TikTok marketing: The complete guide for brands in 2024: https://sproutsocial.com/insights/tiktok-marketing/
TikTok Tutorial Series: TikTok Analytics: https://newsroom.tiktok.com/en-us/product-tutorial-tiktok-analytics
TikTok User Age, Gender, & Demographics 2024: https://explodingtopics.com/blog/tiktok-demographics
Types of TikTok and TikTok for Business Accounts: https://ads.tiktok.com/help/article/tiktok-and-tiktok-business-account-types?lang=en
 
Follow Us on Social!
Ritter on Facebook, https://www.facebook.com/RitterIM Instagram, https://www.instagram.com/ritter.insurance.marketing/ LinkedIn, https://www.linkedin.com/company/ritter-insurance-marketing TikTok, https://www.tiktok.com/@ritterim X (fka) Twitter, https://twitter.com/RitterIM and Youtube, https://www.youtube.com/user/RitterInsurance Sarah on LinkedIn, https://www.linkedin.com/in/sjrueppel/ Instagram, https://www.instagram.com/thesarahjrueppel/ and Threads, https://www.threads.net/@thesarahjrueppel 
Tina on LinkedIn, https://www.linkedin.com/in/tina-lamoreux-6384b7199/