Wednesday Feb 22, 2023
Join Aaron Kassover, founder of AgentMethods, back to talk about why client outreach is more than just birthday emails. Learn about the three types of email you should be sending your clients. Aaron and Sarah also chat about how AgentMethods AMPlify helps automate those emails and so much more!
Ready to AMPlify your insurance sales, renewals and referrals? Turn up the volume with AgentMethods: https://www.agentmethods.com/amplify
More words of wisdom from Aaron:
On Birthday Emails:
“If that's when you're reaching out, and the rest of the year, it's crickets. It's not going to work very well.”
“There's no relationship, there's no value to add, you're just trying to disrupt somebody. But if there's a relationship, if there's trust, if there's value, it's a different story.”
When creating a call-to-action (CTA) on your website:
“If you stand five feet away from your computer and you squint, you can still see the call to action. Yes. One thing to do.”
Why content should be tailored to your audience:
“It’s kind of like a fingerprint, every agent’s customers are a little different. Some agents are super analytical and are all about percentages and those number details. And others are about relationships and family and people are drawn to you because of that. So, the kinds of content that you’re going to share, that’s going to get your audience to respond is going to be very different for those two agents.”
Highlights:
[1:45] Why is email marketing so effective and how can insurance agents get started?
[2:15] Aaron's new Thanksgiving story
[4:28] The biggest mistake most agents make when sending out birthday emails
[7:39] What else can insurance agents do with email marketing?
[8:32] Email Marketing Campaign #1
[9:32] Email Marketing Campaign #2
[10:36] Great discourse on call-to-action strategy and how to make your CTAs effective
[16:02] How does AgentMethods help insurance agents with no email marketing experience whatsoever?
[17:25] AMPlify: AgentMethods email automation platform
[18:44] How many leads in one day?!?
[19:38] Email Marketing Campaign #3
[20:38] More than just email with AMPlify from AgentMethods
[22:44] The magic of AMPlify
Follow AgentMethods on Social!
AgentMethods on Facebook, https://www.facebook.com/AgentMethods AgentMethods on LinkedIn, https://www.linkedin.com/company/agentmethods-llc/ AgentMethods on Twitter, https://twitter.com/AgentMethods AgentMethods on YouTube, https://www.youtube.com/user/AgentMethods
Follow Us on Social!
Ritter on Facebook, https://www.facebook.com/RitterIM Instagram, https://www.instagram.com/ritter.insurance.marketing/ LinkedIn, https://www.linkedin.com/company/ritter-insurance-marketing TikTok, https://www.tiktok.com/@ritterim Twitter, https://twitter.com/RitterIM and Youtube, https://www.youtube.com/user/RitterInsurance
Sarah on LinkedIn, https://www.linkedin.com/in/sjrueppel/ and Instagram, https://www.instagram.com/thesarahjrueppel/
Tina on LinkedIn, https://www.linkedin.com/in/tina-lamoreux-6384b7199/
Resources:
AgentMethods Official Website: https://www.agentmethods.com/
Agent Apps | Project Management Apps: https://agentsurvivalguide.podbean.com/e/agent-apps-project-management-apps/
Building Client Loyalty: More Than Just a Plan: https://agentsurvivalguide.podbean.com/e/building-client-loyalty-more-than-just-a-plan/
Creating Margin & Taking Back Control of Your Time: https://agentsurvivalguide.podbean.com/e/creating-margin-taking-back-control-of-your-time-monday-motivation/
Empowering Agents Through Technology ft. Aaron Kassover from AgentMethods: https://agentsurvivalguide.podbean.com/e/empowering-agents-through-technology-ft-aaron-kassover-from-agent-methods/
How to Add Technology to Your Insurance Business: https://agentsurvivalguide.podbean.com/e/how-to-add-technology-to-your-insurance-business/
How to Market Yourself Effectively: https://agentsurvivalguide.podbean.com/e/how-to-market-yourself-effectively/
Should Insurance Agents Have Their Own Website? https://agentsurvivalguide.podbean.com/e/should-insurance-agents-have-their-own-website-2022/
