Agent Survival Guide Podcast
Social Media 101
Episodes
Tuesday Oct 17, 2017
Getting Started on Twitter ǀ SMT003
Tuesday Oct 17, 2017
Tuesday Oct 17, 2017
Ready to connect on Twitter? We've got a few tips to help you start the conversation with your peers on this popular social media network! Download the Twitter Guide PDF.
Mentioned in this Episode:
@RitterIM - Ritter Insurance Marketing on Twitter
Social Media Sparked, Accelerated Egypt's Revolutionary Fire
The latest from ASG:
How Medicare Helps Your Clients Stay HealthyHow Professional Organizations Make You a Better AgentStandard Medicare Supplement Plans & Benefits
Subscribe Here:
Apple PodcastsGoogle PodcastsOvercastPodbeanSpotifyStitcher
Connect With Us:
FacebookTwitterYouTubeLinkedIn
Tuesday Oct 17, 2017
Compliance & Social Media ǀ SMT002
Tuesday Oct 17, 2017
Tuesday Oct 17, 2017
CMS compliance rules everything you do, even on social media. Follow these best practices to make sure you stay compliant. Download the Social Media Compliance Guide PDF.
ASG Social Media Compliance Guidelines:
DO NOT treat a follow, like, or comment as a permission to contact (PTC).
If someone contacts you through social media, ask them to get in touch with you via email or by phone so you can keep a record.
DO answer questions on social media.
While a comment isn’t a PTC, it is compliant to respond to a question or comment on a public social media forum. However, you can’t address them beyond the scope of the question or statement.
DO NOT buy (or use) social media leads or referrals.
Never buy social media contacts as a form of lead generation. Even if you’re given a free list of social media profiles, you cannot initiate contact. Instead, ask your friends and current clients to share your information with potential leads (who must contact you first before you can talk to them). Word of mouth is your business’ best friend.
DO keep things generic.
No carriers, logos, or specific product information. Promote your services only. It’s OK if you want to tell your clients that you specialize in Medicare Advantage, Medicare Supplement, or PDP, but not which carriers you represent. It’s OK if you want to share information that your clients can obtain in the public domain (such as how much Part B premiums are), but not information that is specific to a product or a plan.
Use Common Sense – Just because someone else is doing it, doesn’t make it compliant.
Make sure you thoroughly review the CMS guidelines for yourself and ask your FMO or other trusted colleagues educated questions when you see something you’re not sure about. It’s better to be safe than sorry in these instances, which is why we prefer to stick to a PR approach.
Mentioned in this Episode:
CMS 2019 Medicare Communications and Marketing GuidelinesSocial Media Marketing for Insurance AgentsDo’s and Don’ts of Medicare Compliance ǀ ASG005 What’s New in the 2019 Medicare Communications and Marketing Guidelines? ǀ ASG083
The latest from ASG:
4 Perks of Being a Part-Time Insurance AgentHow Medicareful Helps You Sell Ancillary ProductsHow to Pitch Medicare Medicare Savings Accounts (MSAs)
Subscribe Here:
Apple PodcastsGoogle PodcastsOvercastPodbeanSpotifyStitcher
Connect With Us:
FacebookTwitterYouTubeLinkedIn
Tuesday Oct 17, 2017
An Introduction to Social Media ǀ SMT001
Tuesday Oct 17, 2017
Tuesday Oct 17, 2017
Get started on social media with help from the Agent Survival Guide Team! We'll train you to use Twitter, LinkedIn, Facebook, and more.
Mentioned in this Episode:
A Hot Trend: The Internet, Social Media & The ElderlyPew Research Center: Generations 2010
The Latest From ASG:
4 No-Good Reasons Why Insurance Agents QuitThe Latest on 2019 AHIP CertificationThe Survivor's AEP Checklist
Subscribe Here:
Apple PodcastsGoogle PodcastsOvercastPodbeanSpotifyStitcher
Connect With Us:
FacebookTwitterYouTubeLinkedIn
Tuesday Oct 17, 2017
Social Media Marketing for Insurance Agents
Tuesday Oct 17, 2017
Tuesday Oct 17, 2017
Find out how to use social media to grow your insurance business. Our industry-specific guide shows you how, from the benefits of social media marketing to the ins and outs of compliance, creating your own social media strategy, and more!
The Agent Survival Guide team is excited to announce the launch of our newest eBook: Social Media Marketing for Insurance Agents.
We've said it before, there's social media and social media for business, and then there's social media for the insurance industry.
In this eBook, we cover everything you need to know about using social media to grow your insurance business. Learn why social media is so important for your business, compliance do's and don'ts, how to create a social media strategy, and more! We are firm believers in hands-on teaching, so each section of the eBook comes with a specific action step that you can take to practice what you've learned.
The best part? Social Media Marketing for Insurance Agents is a FREE, comprehensive guide that was created specifically for professionals like you.
We cannot wait for you to get your hands on it, read it front to back, save it, print it out, and refer back to it. Most of all, we're excited for you to get started on creating a social media marketing strategy for your business.
Get Your eBook http://bit.ly/ASG-eBOOK
Related:
4 Reasons Why Ritter Should Be Your FMOCompliance & Social MediaRitter Insurance Marketing: https://ritterim.comWhat an FMO Can Do for Your Business
Subscribe Here:
Apple PodcastsGoogle PodcastsOvercastPodbeanSpotifyStitcher
Connect With Us:
FacebookTwitterYouTubeLinkedIn