CMS’ New Definition of Marketing & How it Affects Agents Selling Medicare Plans

 

CMS recently updated their definition of marketing for agents selling Medicare Advantage, Medicare Part D, and Medicare Cost Plans, with changes that apply to both the intent and content of marketing. Listen to learn if your marketing materials will be affected and how Ritter can help.

Read the text version

 

Compliance questions? We have answers! Send your questions to our compliance team: complianceofficer@ritterim.com

 

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Resources:

CMS’ 2024 MA and Part D Final Rule Changes for Agents: https://agentsurvivalguide.podbean.com/e/cms-2024-ma-and-part-d-final-rule-changes-for-agents/

CMS Definition of Marketing Memo: https://www.ritterim.com/documents/cms-memos/cms-definition-of-marketing-5-10-23.pdf

Cultivating Growth in Your Insurance Agency and Life: https://agentsurvivalguide.podbean.com/e/cultivating-growth-in-your-insurance-agency-and-life-monday-motivation/

Empower Your Prospects to Act Before Turning 65: https://agentsurvivalguide.podbean.com/e/empower-your-prospects-to-act-before-turning-65/

Generate Medicare Leads Using Marketing Materials From ShopRitterIM: https://agentsurvivalguide.podbean.com/e/generate-medicare-leads-using-marketing-materials-from-shopritterim/

 

References:

2024 Medicare Advantage and Part D Final Rule (CMS-4201-F): https://www.cms.gov/newsroom/fact-sheets/2024-medicare-advantage-and-part-d-final-rule-cms-4201-f

CMS 2024 Final Rule for Medicare Advantage and Part D: https://public-inspection.federalregister.gov/2023-07115.pdf

Medicare Advantage Communication Requirements: https://www.ecfr.gov/current/title-42/chapter-IV/subchapter-B/part-422/subpart-V

Medicare Communications and Marketing Guidelines: https://www.cms.gov/Medicare/Health-Plans/ManagedCareMarketing/FinalPartCMarketingGuidelines

Part D Communication Requirements: https://www.ecfr.gov/current/title-42/chapter-IV/subchapter-B/part-423/subpart-V

Ritter Insurance Marketing Products (ShopRitterIM): https://shopritterim.com/