The Agent Survival Guide is discussing crosswalking in the ACA marketplace and how it can be a big deal for your clients. If you don’t know what that means or the affects it can have on coverage, you won’t want to miss this episode.
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The Complete Guide to Selling Affordable Care Act Insurance Plans
ACA 101: Selling Under-65 Health Insurance
 
Get Connected:
🤝Register with Ritter Insurance Marketing – the FMO that powers the Agent Survival Guide Podcast! 
📧Connect with the Ritter Insurance Marketing Sales Team Near You!
💌Send feedback, questions, and topic suggestions to ASGPodcast@Ritterim.com or call 1-717-562-7211 and leave a voicemail.
 
Resources:
Everything Agents Need to Know About Selling in State-Based Marketplaces
Everything You Need to Know About the ACA OEP
FAQs About Selling On-Exchange & Off-Exchange Under-65 Plans
How to Assist Clients with Marketplace Household Income Estimations
Is the ACA Sticking Around Long Term?
 
References:
“§ 155.335 Annual Eligibility Redetermination.” Federal Register :: Request Access, www.ecfr.gov/current/title-45/subtitle-A/subchapter-B/part-155/subpart-D/section-155.335. Accessed 10 Feb. 2026.
Cohen, Robin A, et al. “Products - NHIS Early Release - Health Insurance - 2010.” Centers for Disease Control and Prevention, Centers for Disease Control and Prevention, 6 Nov. 2015, www.cdc.gov/nchs/data/nhis/earlyrelease/insur201106.htm.
“Low Cost Marketplace Health Care, Qualifying Income Levels.” HealthCare.Gov, www.healthcare.gov/lower-costs/. Accessed 10 Feb. 2026.
World Population Review. “Uninsured People by State 2026.” World Population Review, 9 Feb. 2026, worldpopulationreview.com/state-rankings/uninsured-people-by-state.
 
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Not affiliated with or endorsed by Medicare or any government agency.

Don't let the fear of compliance keep you from following up with your Medicare clients. Find out how to follow up and stay within CMS guidelines for marketing and enrollment.
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Get Connected:
🤝Register with Ritter Insurance Marketing – the FMO that powers the Agent Survival Guide Podcast!  
📧Connect with the Ritter Insurance Marketing Sales Team Near You!
💌Send feedback, questions, and topic suggestions to ASGPodcast@Ritterim.com or call 1-717-562-7211 and leave a voicemail.
 
Resources:
4 Reasons Why Ritter Should Be Your FMO Insurance Agency
4 Ways to Keep Your Medicare Business Warm This Winter
Building Client Loyalty: More than Just a Plan
Keys to Client Retention: Face-to-Face Communication
Medicare Advantage Open Enrollment Do's and Don'ts
The Complete Guide to Client Loyalty and Retention
 
References:
“Centers for Medicare & Medicaid Services Website.” Cms.gov, Centers for Medicare & Medicaid Services, https://www.cms.gov/. Accessed 16 Feb. 2026.
“Medicare Advantage Communication Requirements.” Cms.gov, Centers for Medicare & Medicaid Services, https://www.ecfr.gov/current/title-42/chapter-IV/subchapter-B/part-422/subpart-V. Accessed 16 Feb. 2026.
“Medicare Part D Communication Requirements.” Cms.gov, Centers for Medicare & Medicaid Services, https://www.ecfr.gov/current/title-42/chapter-IV/subchapter-B/part-423/subpart-V. Accessed 16 Feb. 2026.
“Silver&Fit Website.” Silverandfit.com, Silver & Fit, https://www.silverandfit.com/. Accessed 16 Feb. 2026.
“SilverSneakers Website.” Tools.silversneakers.com, Silver Sneakers, https://tools.silversneakers.com/. Accessed 16 Feb. 2026.
“The 3-30-60-90 Day Conversation Guide.” Heinrichdev.com, Humana, https://heinrichdev.com/email/6715/Humana_3-30-60-90_Conversation_Guide.pdf. Accessed 16 Feb. 2026.
 
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Not affiliated with or endorsed by Medicare or any government agency.

Review, organize, and plan for 2026 with a SWOT analysis! Discover what SWOT is and how it can help you create a plan for your insurance business.
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Get Connected:
🤝Register with Ritter Insurance Marketing – the FMO that powers the Agent Survival Guide Podcast!
📧Connect with the Ritter Insurance Marketing Sales Team Near You!
💌Send feedback, questions, and topic suggestions to ASGPodcast@Ritterim.com or call 1-717-562-7211 and leave a voicemail.
 
Resources:
Building a Business Plan Knight School Module
Q1 ACA Sales Calendar
Q1 Medicare Sales Planner
Things to Think About Post-AEP
Things to Think About Post-OEP
 
References:
Dunne, Kevin. “Swot Analysis.” Mindtools.com, Mindtools, 2025 Aug. 6, https://www.mindtools.com/amtbj63/swot-analysis/.
“SWOT Analysis.” Eda.Gov, U.S. Economic Development Administration, www.eda.gov/resources/comprehensive-economic-development-strategy/content/swot-analysis. Accessed 5 Feb. 2026.
Raeburn, Alicia. “SWOT analysis: Examples and templates.” Asana.com, Asana, 2026 Jan. 2, https://asana.com/resources/swot-analysis.
Kenton, Will. “SWOT: What Is It, How It Works, and How to Perform an Analysis.” Edited by Cierra Murphy and Vikki Velasquez, Investopedia.Com, Investopedia, 19 Dec. 2025, www.investopedia.com/terms/s/swot.asp.
 
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Not affiliated with or endorsed by Medicare or any government agency.

Have a client that wants to switch Med Supp plans? If they live in a Med Supp birthday rule state, it might be easier than you think! Learn more about the states and their rules in this ASG Podcast episode.
 
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🤝Register with Ritter Insurance Marketing – the FMO that powers the Agent Survival Guide Podcast!  
📧Connect with the Ritter Insurance Marketing Sales Team Near You!
💌Send feedback, questions, and topic suggestions to ASGPodcast@Ritterim.com or call 1-717-562-7211 and leave a voicemail.
 
Resources:
8 Strategies to Prevent Rapid Disenrollments from Medicare Plans
2016 vs. 2026: The Insurance Edition
A Comprehensive Guide to Medicare Supplement Underwriting
CMS 2027 MA & Part D Advance Notice
Medicare Advantage Trial Rights Explained for Agents
 
References:
“10 Things You Should Know About Buying a Medigap policy in Utah.” Insurance.utah.gov, Utah Insurance Department, https://insurance.utah.gov/consumers/health-insurance/medicare/. Accessed 2 Feb. 2026.
“AB 250 Medicare Supplement “Birthday Rule” Nevada.” Doi.nv.gov, Nevada Department of Insurance, https://doi.nv.gov/uploadedFiles/doi.nv.gov/Content/Insurers/Life_and_Health/AB%20250%20Guidance.pdf. Accessed 2 Feb. 2026.
“California Med Supp Birthday Rule.” Insurance.ca.gov, California Department of Insurance, https://www.insurance.ca.gov/0150-seniors/0100alerts/SA-01-10B.cfm. Accessed 2 Feb. 2026.
“Can I change my Medigap policy?” Medicare.gov, Medicare, https://www.medicare.gov/health-drug-plans/medigap/ready-to-buy/change-policies. Accessed 2 Feb. 2026.
“Compare Medigap Plan Benefits.” Medicare.gov, Medicare, https://www.medicare.gov/health-drug-plans/medigap/basics/compare-plan-benefits. Accessed 2 Feb. 2026.
“Delaware Med Supp Birthday Rule.” Legis.deleware.gov, Delaware General Assembly, https://legis.delaware.gov/BillDetail/141935. Accessed 2 Feb. 2026.
“Expert: More Medicare plan options available to seniors.” Wyomingnews.com, Wyoming Tribune Eagle, 13 Aug. 2025, https://www.wyomingnews.com/news/local_news/expert-more-medicare-plan-options-available-to-seniors/article_da163542-25c0-49c9-8683-a8e81332c1d7.html.
“Idaho Recent Changes to Medicare Supplement Law and Rules.” Doi.idaho.gov, Idaho Department of Insurance, https://doi.idaho.gov/shiba/new-to-medicare/medicare-supplement-medigap/recent-changes-to-medicare-supplement-law-and-rules/. Accessed 2 Feb. 2026.
Haass, David. “Illinois Birthday Rule for Medicare Supplement Plans.” Medicarefaq.com, Medicare FAQ, https://www.medicarefaq.com/blog/illinois-birthday-rule/. Accessed 2 Feb. 2026.
“Indiana Med Supp Birthday Rule.” Indianahousedemocrats.org, Indiana House Democratic Caucus, https://www.indianahousedemocrats.org/news/dant-chesser-bill-to-create-options-for-medicare-supplement-insurance-heads-to-the-senate. Accessed 2 Feb. 2026.
“Kentucky Medicare Supplement Update Consumer Alert.” Insurance.ky.gov, Kentucky Department of Insurance, https://insurance.ky.gov/ppc/Documents/2024.01.24%20Medicare%20Supplement%20Enrollment%20Changes.pdf. Accessed 2 Feb. 2026.
“Maryland Law Allows for an Additional Open Enrollment Period for Medicare Supplement Policies.” Insurance.maryland.gov, Maryland Insurance Administration, https://insurance.maryland.gov/Consumer/Documents/publications/ConsumerAdvisory-Maryland-law-allows-for-an-additional-Open-Enrollment-Period-for-Medicare-Supplement-Policies.pdf. Accessed 2 Feb. 2026.
“Medicare Plan G – Part G.” boomerbenefits.com, Boomer Benefits, https://boomerbenefits.com/medicare-supplemental-insurance/medicare-supplement-plans/medicare-plan-g/. Accessed 2 Feb. 2026.
“Medigap Birthday Rule States.” Boomerbenefits.com, Boomer Benefits, https://boomerbenefits.com/which-states-have-a-medigap-birthday-rule/. Accessed 2 Feb. 2026
“Medigap Open Enrollment Period.” Medicare.gov, Medicare, https://www.medicare.gov/health-drug-plans/medigap/ready-to-buy. Accessed 2 Feb. 2026.
LaPick, Micheal. “Medicare Birthday Rules by State (2025): Switch Without Underwriting.” Medicareguide.com, Medicare Guide, 30 Sep. 2025, https://medicareguide.com/medigap-birthday-rules-2025.
“Oklahoma New Medicare Supplement Open Enrollment FAQs.” Oid.ok.gov, Oklahoma Insurance Department, https://www.oid.ok.gov/medicare-supplement-open-enrollment-faqs/. Accessed 2 Feb. 2026.
Llopis, Bere. “Rhode Island Medigap AEP Update: Switch Your Plan Without Health Questions.” Senior65.com, Senior 65, 02 Dec. 2025, https://www.senior65.com/medicare/article/rhode-island-medigap-aep.
Feke, Tanya, M.D. “The ‘birthday rule’: a gift to Medigap enrollees?” medicareresources.org, Medicare Resources, https://www.medicareresources.org/medicare-eligibility-and-enrollment/the-birthday-rule-a-gift-to-medigap-enrollees/. Accessed 2 Feb. 2026.
“Virginia’s Medigap ‘Birthday Rule’ Annual Open Enrollment.” Scc.virginia.gov, State Corporation Commission, https://www.scc.virginia.gov/media/sccvirginiagov-home/consumer-home/insurance/life-amp-health/senior-resources/medigap-birthday-rule.pdf. Accessed 2 Feb. 2026. 
When can you switch Medigap plans (Oregon)” shiba.oregon.gov, Department of Consumer and Business Services, https://shiba.oregon.gov/Documents/4845-ins-birthday-rule-2023.pdf. Accessed 2 Feb. 2026.
 
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Not affiliated with or endorsed by Medicare or any government agency.

Stay organized with a planner created just for insurance agents selling Medicare! We highlighting what to focus on during the first quarter of the year.
 
Read the text version
 
Download your copy of the Medicare Sales Planner!
 
Get Connected:
🤝Register with Ritter Insurance Marketing – the FMO that powers the Agent Survival Guide Podcast!  
📧Connect with the Ritter Insurance Marketing Sales Team Near You!
💌Send feedback, questions, and topic suggestions to ASGPodcast@Ritterim.com or call 1-717-562-7211 and leave a voicemail.
 
Resources:
Do’s and Don’ts of Medicare Compliance
Medicare Advantage Open Enrollment Do’s and Don’ts
The Complete Guide to Client Loyalty and Retention
 
References:
“2026 Heart Disease and Stroke Statistics Update Fact Sheet At-a-Glance.” Professional.Heart.Org, American Heart Association, professional.heart.org/en/-/media/PHD-Files-2/Science-News/2/2026-Heart-and-Stroke-Stat-Update/At-A-Glance/2026-Stats-Update-Fact-Sheet-At-A-Glance-Statistics_final.pdf. Accessed 12 Feb. 2026.
“35+ Latest Business Plan Statistics to Boost Success.” Bizplanr.ai, Bizplanr, 13 Jun. 2025, https://bizplanr.ai/blog/business-plan-statistics.
“Dual Eligible Special Needs Plans (D-SNPs).” CMS.gov, Centers for Medicare & Medicaid Services, https://www.cms.gov/medicare/enrollment-renewal/special-needs-plans/dual-eligible. Accessed 12 Feb. 2026.
 
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Not affiliated with or endorsed by Medicare or any government agency.

A busy insurance agent can easily become overwhelmed by the number of tasks to complete. But the good news is that you don’t have to rush to finish them all at once! Listen to learn what agents selling ACA plans should focus on during the first quarter of the year.
 
Read the text version
 
Download your copy of the Busy ACA Agent’s Sales Calendar!
 
🤝Register with Ritter Insurance Marketing – the FMO that powers the Agent Survival Guide Podcast!  
📧Connect with the Ritter Insurance Marketing Sales Team Near You!
💌Send feedback, questions, and topic suggestions to ASGPodcast@Ritterim.com or call 1-717-562-7211 and leave a voicemail.
 
Resources:
6 Ways to Generate ACA Leads
ACA 101: Selling Under-65 Health Insurance
Community Engagement & ACA Marketing Ideas for Agents
How an ICHRA Partnership Can Support ACA Sales
How Insurance Agents Can Set SMART Goals to Succeed
ICHRA vs. QSEHRA vs. Group Health Plans: Sales Opportunities for Insurance Agents
The ICHRA Opportunity for Agents ft. Lisa Marzolino & Danica Stover
The Ultimate Agent Resource List Pt. 3: Staying Organized
 
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Not affiliated with or endorsed by Medicare or any government agency.

Can your clients afford hybrid long-term care insurance? It might be more affordable than they think. Learn more about the ways hybrid or linked-benefit LTCi can be funded in this episode.
 
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Get Connected:
🤝Register with Ritter Insurance Marketing – the FMO that powers the Agent Survival Guide Podcast!
📧Connect with the Ritter Insurance Marketing Sales Team Near You!
💌Send feedback, questions, and topic suggestions to ASGPodcast@Ritterim.com or call 1-717-562-7211 and leave a voicemail.
 
Resources:
4 Out-of-the-Box Long-Term Care Insurance Solutions
5 Tips for New Insurance Agents
5 Tips for Seasoned Insurance Agents
Annuities vs. 401(k)s: Examining Differences That Can Matter to Clients
Selling Long-Term Care Insurance
What You Need to Know About 1035 Exchanges
 
References:
“Qualified vs. nonqualified annuities explained.” Thrivent.com, Thrivent, 19 Dec. 2025, https://www.thrivent.com/insights/annuities/qualified-vs-nonqualified-annuities-explained.
Plaehn, Tim. “What is Tax-Qualified Money?” budgeting.thenest.com, The Nest, https://budgeting.thenest.com/can-deferred-compensation-rolled-401k-22900.html. Accessed 15 Jan. 2025.
 
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Not affiliated with or endorsed by Medicare or any government agency.

When the unexpected happens in your business, it’s important to have all your bases covered. In this episode learn what Errors and Omissions Insurance is and how it could save your business thousands in legal costs.
  
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💵Save Up to 50% On E&O Insurance
🤝Register with Ritter Insurance Marketing – the FMO that powers the Agent Survival Guide Podcast!  
📧Connect with the Ritter Insurance Marketing Sales Team Near You! 
💌Send feedback, questions, and topic suggestions to ASGPodcast@Ritterim.com or call 1-717-562-7211 and leave a voicemail. 
 
Resources:
5 Tips for New Insurance Agents
4 Reasons Why Ritter Insurance Marketing Should Be Your FMO Insurance Agency
Developing Power Habits ft. Dr. Noah St. John
IntegrityCONNECT
The Benefits of Joining a Top Insurance FMO
Tips for Working With a Difficult Client
 
References:
Metz, Jason. “Best Small Business Insurance.” Forbes, Forbes Magazine, 24 Dec. 2025, https://www.forbes.com/advisor/business-insurance/best-small-business-insurance/.
Bonner, Marianne. “Errors and Omissions Insurance: What It Is, How It Works, and Who Needs It.” Investopedia, Investopedia, https://www.investopedia.com/terms/e/errors-omissions-insurance.asp. Accessed 5 Jan. 2026.
Rubin, Paul H. “More Money into Bad Suits - Nytimes.Com.” The New York Times, https://www.nytimes.com/roomfordebate/2010/11/15/investing-in-someone-elses-lawsuit/more-money-into-bad-suits. Accessed 5 Jan. 2026.
 
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Not affiliated with or endorsed by Medicare or any government agency.

Learn about ACA subsidies and their requirements to help your clients save on health insurance!
 
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🤝Register with Ritter Insurance Marketing – the FMO that powers the Agent Survival Guide Podcast! 
📧Connect with the Ritter Insurance Marketing Sales Team Near You!
💌Send feedback, questions, and topic suggestions to ASGPodcast@Ritterim.com or call 1-717-562-7211 and leave a voicemail.
 
Resources:
5 Myths About Selling ACA Health Insurance Plans
How the ACA Subsidy Cliff Impacts Clients Shopping for Marketplace Coverage
How to Assist Clients with Marketplace Household Income Estimations
How to Help Clients Navigate ACA Marketplace Subsides & Taxes
What Are the ACA Marketplace Alternatives for Health Insurance?
 
References:
“Federal Poverty Level (FPL) - Glossary.” HealthCare.Gov, https://www.healthcare.gov/glossary/federal-poverty-level-fpl/. Accessed 2 Jan. 2026.
Norris, Lousie. “IRS Regulations Fix the ACA’s ‘family Glitch’ as of 2023.” Healthinsurance.Org, healthinsurance.org, 2 Sept. 2025, www.healthinsurance.org/obamacare/irs-regulations-fix-the-acas-family-glitch-as-of-2023/.
“Medicaid Expansion & What It Means for You.” HealthCare.Gov, https://www.healthcare.gov/medicaid-chip/medicaid-expansion-and-you/. Accessed 2 Jan. 2026.
“Poverty Guidelines.” ASPE, https://www.aspe.hhs.gov/topics/poverty-economic-mobility/poverty-guidelines. Accessed 2 Jan. 2026.
Yearly Guidelines & Thresholds, Updated February 2023 Reference Chart, https://www.healthreformbeyondthebasics.org/wp-content/uploads/2024/08/REFERENCE_YearlyGuidelines_CY2025.pdf. Accessed 2 Jan. 2026.
 
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Not affiliated with or endorsed by Medicare or any government agency.

Get the details on IntegrityCONNECT! Join Sarah and Tina for a deep dive into frequently asked agent questions.
 
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Contact the Agent Survival Guide Podcast! Email us ASGPodcast@Ritterim.com or call 1-717-562-7211 and leave a voicemail.
 
Resources:
FAQs About the Medicare Call Recording Requirements
How Health Insurance Agents Can Stay TCPA Compliant
Meet Your Sales Team
Integrity Official Site
Integrity Support Email
Ritter Events, Training, & Webinar List
 
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Ritter on Facebook, https://www.facebook.com/RitterIM Instagram, https://www.instagram.com/ritter.insurance.marketing/ LinkedIn, https://www.linkedin.com/company/ritter-insurance-marketing TikTok, https://www.tiktok.com/@ritterim X, https://x.com/RitterIM and YouTube, https://www.youtube.com/user/RitterInsurance    
Sarah on LinkedIn, https://www.linkedin.com/in/sjrueppel/ Instagram, https://www.instagram.com/thesarahjrueppel/ and Threads, https://www.threads.net/@thesarahjrueppel 
 
Not affiliated with or endorsed by Medicare or any government agency.

Get the breakdown of each Affordable Care Act metal tier plan right here!
 
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🤝Register with Ritter Insurance Marketing – the FMO that powers the Agent Survival Guide Podcast! 
📧Connect with the Ritter Insurance Marketing Sales Team Near You!
💌Send feedback, questions, and topic suggestions to ASGPodcast@Ritterim.com or call 1-717-562-7211 and leave a voicemail.
 
Resources:
Questions to Ask Clients Shopping for an ACA Plan
Selling ACA/Under-65 Health Insurance with Ritter
The Complete Guide to Selling Affordable Care Act Insurance Plans – FREE eBook Download
Understanding the ACA Marketplace & Exchanges
Understanding ACA Plan Metal Tiers PDF - Download
 
References:
“Average Monthly Marketplace Premiums by Metal Tier: KFF State Health Facts.” KFF, 3 Nov. 2025, https://www.kff.org/affordable-care-act/state-indicator/average-marketplace-premiums-by-metal-tier/.
“Health Plan Categories: Bronze, Silver, Gold, & Platinum.” HealthCare.Gov, https://www.healthcare.gov/choose-a-plan/plans-categories/. Accessed 15 Dec. 2025.
 
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Not affiliated with or endorsed by Medicare or any government agency.

Learn more about the Medicare prescription payment plan program. Get the information you need now so you can answer questions from your clients.
 
🤝Register with Ritter Insurance Marketing – the FMO that powers the Agent Survival Guide Podcast!
📧Connect with the Ritter Insurance Marketing Sales Team Near You!
💌Send feedback, questions, and topic suggestions to ASGPodcast@Ritterim.com or call 1-717-562-7211 and leave a voicemail.
 
Resources:
The Complete Guide on How to Sell Prescription Drug Plans
5 Tips for New Insurance Agents
5 Tips for Seasoned Insurance Agents
8 Strategies to Prevent Rapid Disenrollments from Medicare Plans
Medicare Grievances & How Insurance Agents Can (Try To) Prevent Them
The 2026 Medicare Part D Redesign Changes Agents Should Know
 
References:
“Fact Sheet: Medicare Prescription Payment Plan.” CMS.Gov, Centers for Medicare and Medicaid Services, www.cms.gov/files/document/medicare-prescription-payment-plan-fact-sheet.pdf Accessed 13 Jan 2026.
“Fact Sheet: Medicare Prescription Payment Plan Final Part One Guidance.” CMS.Gov, Centers for Medicare & Medicaid Services, www.cms.gov/files/document/fact-sheet-medicare-prescription-payment-plan-final-part-one-guidance.pdf Accessed 13 Jan 2026.
“Fact Sheet: Medicare Prescription Payment Plan Final Part Two Guidance.” CMS.Gov, Centers for Medicare & Medicaid Services, www.cms.gov/files/document/fact-sheet-medicare-prescription-payment-plan-final-part-two-guidance.pdf. Accessed 13 Jan 2026.
“Inflation Reduction Act and Medicare.” CMS.Gov, Centers for Medicare & Medicaid Services, www.cms.gov/inflation-reduction-act-and-medicare Accessed 13 Jan 2026.
“Medicare & You Handbook.” Medicare, Centers for Medicare & Medicaid Services (CMS), www.medicare.gov/medicare-and-you. Accessed 13 Jan. 2026.
“Medicare Prescription Payment Plan Details.” Medicare.Gov, CMS, www.medicare.gov/prescription-payment-plan. Accessed 13 Jan. 2026.
 
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Not affiliated with or endorsed by Medicare or any government agency.

Leads are crucial to the success of your insurance business. Take a step outside the box with these creative Medicare lead-generation ideas!
   
Read the text version
   
🤝Register with Ritter Insurance Marketing – the FMO that powers the Agent Survival Guide Podcast!
📧Connect with the Ritter Insurance Marketing Sales Team Near You!
💌Send feedback, questions, and topic suggestions to ASGPodcast@Ritterim.com or call 1-717-562-7211 and leave a voicemail.
   
Resources:
5 Insurance Marketing Tips to Help Agents Stand Out in a Crowd
Affinity Partnerships for Insurance Agents
Custom Ink
Field Notes on Partner Marketing Resources
Shop RitterIM
The Insurance Agent’s Guide to Establishing Successful Affinity Partnerships
 
References:
Forman-Katz, Naomi. “For National Radio Day, Key Facts about Radio Listeners and the Radio Industry in the U.S.” Pewresearch.Org, Pew Research Center, 17 Aug. 2023, www.pewresearch.org/short-reads/2023/08/17/for-national-radio-day-key-facts-about-radio-listeners-and-the-radio-industry-in-the-us/.
 
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Ritter on Facebook, https://www.facebook.com/RitterIM Instagram, https://www.instagram.com/ritter.insurance.marketing/ LinkedIn, https://www.linkedin.com/company/ritter-insurance-marketing TikTok, https://www.tiktok.com/@ritterim X, https://x.com/RitterIM and YouTube, https://www.youtube.com/user/RitterInsurance      
Sarah on LinkedIn, https://www.linkedin.com/in/sjrueppel/ Instagram, https://www.instagram.com/thesarahjrueppel/ and Threads, https://www.threads.net/@thesarahjrueppel   
 
Not affiliated with or endorsed by Medicare or any government agency. 

Expand your Affordable Care Act client base with these six lead generation strategies!
 
Read the text version
 
🤝Register with Ritter Insurance Marketing – the FMO that powers the Agent Survival Guide Podcast!
📧Connect with the Ritter Insurance Marketing Sales Team Near You! 
💌Send feedback, questions, and topic suggestions to ASGPodcast@Ritterim.com or call 1-717-562-7211 and leave a voicemail.
 
Resources:
5 Insurance Marketing Tips to Help Agents Stand Out from the Crowd
5 Types of Content to Share on Social Media
Build Your Brand with Community Involvement
Ritter Carrier Partners
Community Engagement & ACA Marketing Suggestions for Agents
How to Better Market Yourself
Marketing & Incentives
Why Being a Likable Agent Is Good for Your Business
 
References:
“Children’s Health Insurance Program (CHIP).” Medicaid.Gov, https://www.medicaid.gov/chip. Accessed 3 Apr. 2025.
“CMS.Gov Enterprise Portal.” Portal.Cms.Gov, https://portal.cms.gov/portal/. Accessed 3 Apr. 2025.
“FFM Agent Broker Registration and Termination Status Page.” Data.Healthcare.Gov, https://data.healthcare.gov/ffm_ab_registration_lists. Accessed 3 Apr. 2025.
“FAQs for Marketplace Agents and Brokers.” AgentBrokerFaq.Cms.Gov, https://www.agentbrokerfaq.cms.gov/s/article/Where-can-I-update-my-public-facing-agent-broker-profile-information-so-that-consumers-can-find-me-and-request-assistance. Accessed 3 Apr. 2025.
“Find Local Help.” HealthCare.Gov, https://www.healthcare.gov/find-local-help/. Accessed 3 Apr. 2025.
“Get Help Applying & More.” HealthCare.Gov, https://www.healthcare.gov/find-assistance/. Accessed 3 Apr. 2025.
“Help on Demand: Training and Registration Guide.” CMS.Gov, Centers for Medicare & Medicaid, https://www.cms.gov/CCIIO/Programs-and-Initiatives/Health-Insurance-Marketplaces/Downloads/Help-On-Demand-Training-Registration-Guide.pdf. Accessed 3 Apr. 2025.
Instagram, https://www.instagram.com/. Accessed 3 Apr. 2025.
“Log in or Sign Up.” Facebook, https://www.facebook.com/. Accessed 3 Apr. 2025.
“Log in or Sign Up.” LinkedIn, https://www.linkedin.com/home. Accessed 3 Apr. 2025.
“Returning Agents’ and Brokers’ Guide to Plan Year 2025 ...” CMS.Gov, https://www.cms.gov/files/document/returning-agents-and-brokers-guide-marketplace-registration-and-training.pdf. Accessed 3 Apr. 2025.
“Shop Health Insurance Overview.” HealthCare.Gov, https://www.healthcare.gov/small-businesses/choose-and-enroll/shop-marketplace-overview/. Accessed 3 Apr. 2025.
“Welcome to the Health Insurance Marketplace®.” HealthCare.Gov, https://www.healthcare.gov/. Accessed 3 Apr. 2025.
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Ritter on Facebook, https://www.facebook.com/RitterIM Instagram, https://www.instagram.com/ritter.insurance.marketing/ LinkedIn, https://www.linkedin.com/company/ritter-insurance-marketing TikTok, https://www.tiktok.com/@ritterim X, https://x.com/RitterIM and YouTube, https://www.youtube.com/user/RitterInsurance    
Sarah on LinkedIn, https://www.linkedin.com/in/sjrueppel/ Instagram, https://www.instagram.com/thesarahjrueppel/ and Threads, https://www.threads.net/@thesarahjrueppel 
 
Not affiliated with or endorsed by Medicare or any government agency.

Discover all the reasons why we think Gen Z is a great match for the insurance industry!
  
Read the text version
 
🤝Register with Ritter Insurance Marketing – the FMO that powers the Agent Survival Guide Podcast!  
📧Connect with the Ritter Insurance Marketing Sales Team Near You! 
💌Send feedback, questions, and topic suggestions to ASGPodcast@Ritterim.com or call 1-717-562-7211 and leave a voicemail. 
 
Resources:
4 Reasons Why Ritter Should Be Your FMO Insurance Agency       
10 Essential Tools for Beginner Insurance Agents
Developing Power Habits ft. Dr. Noah St. John
The Difference Between Captive & Independent Agents
The Difference Between Medicare & Medicaid
Your Step-By-Step Guide to Getting Started in Insurance Sales
 
References:
McAllister, Sean. “How is Gen Z changing the workplace?” Zurich.Com, https://www.zurich.com/media/magazine/2022/how-will-gen-z-change-the-future-of-work . Accessed 10 Dec. 2025.
Veltheim, Hanna. “Pandemic’s Impact on the Young: Generation Z and Growing up in the Middle of Covid-19.” Futures Platform, Futures Platform, 28 Nov. 2024, https://www.futuresplatform.com/blog/pandemics-impact-generation-z.
Hall, Rebecca. “Recruiting Gen Z: Understanding What Matters.” Imercer, https://www.imercer.com/articleinsights/Attracting-new-graduates-and-Gen-Z-with-the-right-pay-and-perks. Accessed 10 Dec. 2025.
Wells, Andrea. “Young Agents Survey: The next Generation Steps Up.” Insurance Journal, 22 Apr. 2015, https://www.insurancejournal.com/magazines/coverstory/2015/04/20/364399.htm.
“The Average Length of a Job by Generation: A Look at Workforce Trends.” Sudina Search, LinkedIn, 19 Feb. 2025, https://www.linkedin.com/pulse/average-length-job-generation-look-workforce-trends-sudina-search-r4wqf#:~:text=Studies_indicate_that_Gen_Z,and_alignment_with_personal_values.
Robinson, Bryan. “The Gen Z Mindset Graduates Bring to the Workplace in 2025.” Forbes, Forbes Magazine, 27 Apr. 2025, https://www.forbes.com/sites/bryanrobinson/2025/04/26/the-gen-z-mindset-graduates-bring-to-the-workplace-in-2025/.
Wilson, Heather H. “The Insurance Industry’s Talent Crunch: Attracting and Retaining Gen Z.” Insurance Journal, 24 Mar. 2025, https://www.insurancejournal.com/magazines/mag-features/2025/03/24/816425.htm .
 
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Ritter on Facebook, https://www.facebook.com/RitterIM Instagram, https://www.instagram.com/ritter.insurance.marketing/ LinkedIn, https://www.linkedin.com/company/ritter-insurance-marketing TikTok, https://www.tiktok.com/@ritterim X, https://x.com/RitterIM and YouTube, https://www.youtube.com/user/RitterInsurance    
Sarah on LinkedIn, https://www.linkedin.com/in/sjrueppel/ Instagram, https://www.instagram.com/thesarahjrueppel/ and Threads, https://www.threads.net/@thesarahjrueppel 
 
Not affiliated with or endorsed by Medicare or any government agency.